The insurance sector is the sector where most of the mis-selling in India happens. The fine print often are ignored by the gullible buyers of Insurance across verticals like Life, Home, Auto and Medical Insurance. The agents themselves don’t fully understand the risk mitigation instruments like Insurance, the legal intricacies as well as Interpretation of terms leading to trust deficit.
Lead creation in insurance sector isn’t professionalised by a majority of agents making customers out of their own limited circle. With SAI, the insurance sector is set to witness an opportunity to create professional sales leads which will to bridge the trust deficit.
It’s time to SLIM the trust deficit.